Jamie Parkhurst [ selected works ]
+
Client: Nike
Project: Nike Attack ft. Travis Scott & John McEnroe
Role: Creative Director
Director: Aidan Cullen
Photography: Guicho Palma
Recess studios partnered with Nike to create a campaign around the reintroduction of the Nike Mac Attack shoe, which was originally John McEnroe’s signature shoe. The collaboration focused on the ‘rebellious’ spirit of John and the Shoe, with Recess Studios developing the concept and production for various aspects of the launch, including branded content, events and content franchises. This included events during nyfw and collaborations with figures like Travis Scott to promote the sneaker to a new audience.