Jamie Parkhurst [ selected works ]
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Client: Backbone Labs x Xbox
Project: Backbone x Xbox Collaborative Product Launch
Role: Creative Director
CG/Animations: Nahele Campbell
Sound/Score: Griffin James [SAATU]
The Backbone Xbox collaboration was the first of two between the brands this year, celebrating a unique partnership featuring a limited edition gaming controller. Our choice to use the translucent green CMF was inspired by the classic Xbox console controllers from the 2000’s, bringing back that childhood nostalgia. This creative asset was shared across both parties’ platforms and sold out within 24 hours. The social asset amassed 9.2 million views and 200k+ content engagements, reaching over 5 million unique accounts dramatically boosting the brand visibility.